Free Listing Description Generator for Real Estate
Create professional, MLS-friendly property descriptions in seconds with this free AI listing description generator built specifically for real estate agents.
Writing compelling listing descriptions takes time, and generic AI tools often miss the details agents need or produce language that violates MLS guidelines and Fair Housing rules. This real estate listing description generator turns your property details into professional, ready-to-use copy for MLS, Zillow, Realtor.com, and your marketing materials.
- MLS-safe language that avoids Fair Housing violations
- Works for houses, condos, apartments, townhouses, land, and rentals
- 100% free. No signup or credit card required.
Tell us about the property you're listing.
Please enter a location and at least one feature.
Enter your property details above, and we'll generate your listing description in seconds.
How to Use This Free Listing Description Generator
Creating a property description with this AI tool takes less than a minute. Here's how it works:
- Enter property basics. Select the property type (house, condo, apartment, etc.), add the location, and set the bed/bath count.
- Add key features. List the standout details that make the property appealing, e.g. renovated kitchen, water views, smart home features, or anything buyers should know.
- Customize the style (optional). Choose your preferred tone, target buyer type, and listing goal to tailor the description to your audience.
- Generate and copy. Click "Generate Description" and your listing copy is ready. Edit it if needed, then copy directly to your MLS, Zillow, or marketing materials.
The generator produces descriptions in three lengths—short (50-70 words), medium (100-140 words), and long (180-220 words). You can match different platform requirements and use cases.
MLS Compliance and Fair Housing
We designed this generator with real estate compliance as a priority. The AI is instructed to avoid language that typically flags MLS rules or violates the Fair Housing Act.
What the generator avoids
- Discriminatory language. No references to race, religion, national origin, familial status, disability, or other protected classes.
- Unverifiable claims. Phrases like "best school district" or "safest neighborhood" that cannot be substantiated.
- Risky superlatives. Reducing over-the-top promises like "perfect home" that can set unrealistic expectations.
Why it matters
Fair Housing violations are serious business. General-purpose AI tools (like standard ChatGPT) aren't always trained on these specific real estate regulations. Our AI is instructed to produce safe, professional copy you can use with confidence.
That said, always review your final description before publishing. MLS rules vary by region, and you know your local guidelines best.
What Makes a High-Converting Real Estate Listing Description?
A good listing description does more than list facts. It helps buyers picture themselves in the space and understand why the property is worth their attention. While every home is different, high-converting listings usually share a few key traits.
Clear structure and easy reading
Most people do not read listings word for word. They scan. Strong listings use short paragraphs and clear sections so the most important details stand out right away. If the text feels heavy or hard to follow, many buyers will move on before finishing it.
Features explained in practical terms
Simply listing features is not enough. Buyers want to know how those features fit into daily life. A balcony becomes a place to relax. A renovated kitchen becomes a space for cooking and hosting. The goal is to connect property details to real use, without exaggeration.
Relevant location context
Location matters, but it should be described carefully. Mention what makes the area appealing without making claims that cannot be backed up. Nearby amenities, general atmosphere, and convenience are often more useful than hype.
Accurate and compliant language
High-performing listings stay professional and accurate. Overpromising or using risky wording can create problems with MLS rules or buyer expectations. Clear and honest descriptions build trust and reduce friction later in the process.
Tone that matches the target buyer
A listing aimed at investors reads differently from one meant for families or vacation buyers. The best descriptions match the tone to the audience while keeping the information clear and grounded.
Common Mistakes to Avoid
Many listing descriptions fail not because the property is weak, but because the message is unclear. Some mistakes show up again and again.
Listing features without context
A long list of features does not help buyers understand the space. Words like "balcony" or "open kitchen" mean different things to different people. Without a bit of context, the description feels flat and easy to forget.
Trying to oversell the property
Phrases like "perfect for everyone" or "once-in-a-lifetime opportunity" often hurt more than they help. Buyers are cautious and experienced. Overly strong claims can reduce trust and lead to disappointment during viewings.
Ignoring the target buyer
A single tone does not work for every listing. Investors, families, and vacation buyers look for different things. When the description does not match the likely buyer, it feels generic and disconnected.
Using vague or unclear language
Words such as "spacious" or "cozy" are common, but they do not explain much on their own. Clear and specific language helps buyers form a more accurate picture of the property.
Forgetting structure and readability
Long blocks of text are easy to skip. Listings perform better when information is broken into short paragraphs that are quick to scan.
Ready to write your next listing? Scroll up, enter your details, and get a professional description in seconds.